THE DIGITAL COMMUNICATION MODEL USED BY THE YOUNG AND SUCCESSFUL CHINESE ENTREPRENEUR FIGURES IN THE CREATIVE INDUSTRY

Indonesia is well-known as a country with many diversities such as religions, languages, cultures, and ethnic groups. Yet, the differences between the people should not be used as a reason to discriminate against others. Indonesia has more than hundreds of ethnic groups. Chinese ethnic in Indonesia. Based on the Indonesia Population Census in late 2010, from the 236 million population in Indonesia, there were 2.83 million (1.2%), Chinese citizens, in Indonesia. In Indonesia, the scale of wealth and how the Chinese community conducts its economic activities are quite diverse. Many Chinese millennials in Indonesia is being an entrepreneur. This paper aims to understand how does the Chinese Millennials entrepreneur conducted their digital communication to ensure the rate of success for their business. This research uses a qualitative approach. Aside from the literature review, this paper is using a focus group discussion to gather the data from participants that have been carefully picked by the researcher. This study is researching entrepreneurship activities that are conducted by a young and successful Chinese-Indonesia entrepreneur in Indonesia. However, they tend to see entrepreneurship from different perspectives. Thus, with that being said. An entrepreneur can be concluded as someone who is passionate about his or her business and using it to influence others as an “artist”. They shared their value inspirations and motivated others to follow their lead. The business model is an important part of the business since it includes all the things needed (products, concepts, and capitals) to make sure the business would run well and will not be facing any difficulties that are too hard to handle.