Innovative Strategies for Managing Workforce Diversity in Kenyan Leading Corporations in Present Global Scenario

Business globalization, preference for teamwork to individual work and the changing workforce
demographics have made workforce diversity management necessary for firms. Mismanaged diversity
can be detrimental to the employee satisfaction and productivity. Employees who feel more valued
work hard while the group that consider themselves as minority group feel less valued leading to
lower performance. This paper identifies innovative strategies for managing workforce diversity in
Kenyan leading corporations in present global scenario. The paper looks at how communication
strategies, performance management, leadership initiatives and shared responsibilities are used in
managing workforce diversity. Activities of different corporations in Kenya are reviewed to identify
those that are inclined to the management of workforce diversity.