Business Sustainability at Nespresso

The purpose of this study is to address the sustainability importance at Nespresso coffee company. The study focuses specifically on the Nespresso’s AAA Sustainable Quality Program. Each ‘A’ in this program represents: quality, sustainability and productivity. The paper discusses the positive consequences of applying this sustainability program on the environment, society and the economy as a whole. Furthermore, the concept of green marketing and the concept of personal experience were reflected on the AAA program. The reasons behind self-preference for the brand are shared throughout this paper. The paper presents the advantages that we would get for future generations if Nespresso continues to deal with their supplier from this program.