Items where Author is "Jaiyeoba, Olumide"
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Jaiyeoba, Olumide and Svotwa, Tendai Douglas and Machera, Robert and Ditshupo, Sametsi (2021) Impact of Black Friday Rituals on Customer Value and Loyalty among Generation Y Customers in Botswana: A Stimulus-organism-response Perspective. B P International. ISBN 978-93-90516-54-4